A recent article on where the video surveillance market is headed had significant “head nodding” and agreement inside of Viakoo. That starts with the overall outlook for the market; it stands today at $21.4 billion, and is expected to grow at 23% annually through 2019. The combination of world events, new uses for video surveillance, and growth driven by new analytics applications all demonstrate the market is both healthy and innovative. That puts the growth rate for video surveillance into the same league as known “high growth” markets like drones (28%), Big Data (25%), and e-books (18%). Note that by comparison the following markets have significantly lower growth rates for that same period: lithium-ion batteries (14%), digital classroom technology (11%), and cyber-security (12%). (Note: the CAGR numbers except for video surveillance are courtesy of Gartner).
As to the trends, the three highlighted in the article are ones that Viakoo is proud to be part of; new applications, mobility, and “video surveillance getting smarter”. New applications for video surveillance are emerging, such as in managing “smart cities” or in managing industrial processes. The nature of these applications requires that the video surveillance is actually feeding good data into the process; otherwise it becomes a true “garbage-in, garbage-out” problem. This puts the spotlight on actually knowing how video surveillance is working instead of guessing, which is exactly what Viakoo automates.
Mobility, especially in managing video surveillance, is something Viakoo has baked into our solution from the beginning. As “operational intelligence” capability, the information generated from Viakoo is meant to be acted upon; mobility is critical to making that intelligence actionable. There are many examples of how important this is, especially in working with organizations that have significant territory to cover. In his recent presentation at the ASIS 2015 conference, Mike McMullen from Port of Long Beach highlighted one of the reasons for using Viakoo is the large physical area that the Port covers, many parts of which having unique security requirements. Armed with mobile applications, security teams like Mike’s can avoid multiple trips back and forth and most importantly fix problems as quickly as possible.
The third trend (video surveillance getting smarter) deserves a special mention; clearly IP-based video surveillance should inherently be “smarter” than analog, with analytics being the most visible example. However, the other form of how video surveillance is becoming smarter is in leveraging the inherent capabilities of the network and devices attached to it to alert and inform in real time. Plug a rogue USB into a camera port; you should immediately know that there may be malicious tampering. Someone erases video while it is within the retention window; there is a record of who did it and when. The NIC card on the server is overloaded; detailed ticket information and corrective actions should be automatically generated. The days are past where failures in video surveillance happen silently; with IP-based video surveillance you can know immediately and with detail when something goes wrong.
As food for thought I’d humbly like to add some additional trends. The shift to IP-based physical security, including video surveillance, should create some additional trends:
- Integrators get hyper efficient: trends in physical security go beyond just devices and capabilities; they also impact people and processes. With IP-based video surveillance, technologies like Viakoo, and growing acceptance of mobile apps and cloud-based technologies there is no question a “new way” versus “old way” split is emerging in the physical security market.
- Metrics we can benchmark: In most industries there is the ability to benchmark and judge relative performance. With IP-based video surveillance the ability to consistently measure and track performance is “built-in”; the Viakoo solution tracks performance indicators like video path uptime, retention compliance, and video stream deliverability amongst others. I’ve seen how being able to simply report on metrics like these has made managing video surveillance a lot easier for our customers, and from that believe that this is a trend we’ll see continue growing in 2016.
- Security of physical security: As devices at the edge of a network, with compute capabilities built-in, the camera itself and the network it’s attached to are targets for hackers. The most popular download from Viakoo.com in 2015 was our Securing the Security Network checklist; as more people became aware that breaches like at Target came through the HVAC system put more focus on securing alternate networks like for physical security. This past year we’ve seen more stories about how hackers are breaching physical security networks; in 2016 we’re likely to see more of them.
What are you seeing? Post your comments here or email me at email@example.com and I’ll add additional video surveillance trends that are fast approaching for 2016.